Located at 17 Bouwalu Street, Lautoka, Allied Motors has become one of Fiji’s leading suppliers of heavy-duty trucks, construction machinery, agricultural equipment, engines, lifting solutions, and spare parts. Since its establishment in 2016, the company has built a reputation for delivering quality products backed by exceptional after-sales service, supporting businesses across Fiji’s construction, transport, agriculture, forestry, and logistics sectors.

For Avnesh Prasad, sole owner and Managing Director of Allied Motors, success has never been simply about selling equipment. His vision has always been to provide customers with reliable machinery and ongoing support that allows their businesses to operate efficiently and grow with confidence.

Unlike a traditional vehicle dealership, Allied Motors specialises in heavy industrial and agricultural equipment that powers Fiji’s key industries. The company represents several internationally recognised brands, including Shacman heavy trucks, Lovol construction machinery, Lovol farm tractors, New Holland tractors, Case sugar cane harvesters, Steelbro sidelifters, and Weichai engines.

The business began in 2016 with the sale of Lovol excavators, a brand that quickly established a strong presence in the local market. Through a commitment to quality equipment and customer satisfaction, Allied Motors successfully expanded its portfolio and strengthened its position as a trusted supplier throughout Fiji.

Today, the company is recognised as one of the country’s strongest dealers for both Lovol construction equipment and Shacman trucks, while also enjoying strong market acceptance for its Case sugar cane harvesters and Steelbro sidelifters. These products have earned a reputation for reliability and performance, making them popular choices among contractors, transport operators, farmers, and logistics providers nationwide.

A key factor behind Allied Motors’ success has been its unwavering commitment to customer support.

“Our focus has always been on after-sales service,” says Avnesh. “We don’t compromise when it comes to supporting our customers.”

The company provides 24-hour, seven-day-a-week after-sales service, ensuring customers have access to technical assistance whenever they need it. Allied Motors also maintains an extensive inventory of genuine spare parts for the brands it represents, as well as parts for other machinery and truck brands operating throughout Fiji. This commitment allows customers to minimise downtime and keep their operations running smoothly.

By standing behind every product it sells, Allied Motors has built long-term relationships with customers who value dependable service and reliable support. The company’s customer-first approach has contributed significantly to the strong reputation its brands enjoy across the country.

As demand continues to grow, Allied Motors is investing in the future. The company is currently constructing a new showroom at its headquarters on 17 Bouwalu Street, Lautoka. Once completed, the facility will provide customers with a modern environment to view the company’s growing range of trucks, machinery, agricultural equipment, engines, lifting solutions, and spare parts.

The new showroom marks another milestone in the company’s journey and reflects Avnesh’s confidence in the continued growth of Fiji’s construction, transport, and agricultural sectors. It will further strengthen Allied Motors’ ability to serve customers while enhancing the overall customer experience.

Looking ahead, Avnesh remains focused on expanding the business while maintaining the service standards that have been the foundation of its success since day one.

For him, the formula is simple:

“Quality products bring customers through the door, but exceptional service keeps them coming back.”

From its beginnings selling Lovol excavators in 2016 to becoming a trusted supplier of world-class trucks, machinery, and agricultural equipment, Allied Motors continues to drive growth across Fiji. Through quality products, dependable support, and an unwavering commitment to customer service, Avnesh Prasad and his team are helping power the industries that keep Fiji moving forward.